Logo Placement Guide: The Top 8 Print Locations
Before you design your next custom t-shirt, it’s important to know about the standards.
Whether you’re creating for screen printing, digital printing, or DTF, there are rules that all professional printers follow. You can get ahead of the game by knowing the rules (before breaking them).
This article describes the top 8 standard print locations and provides some additional information about each one to help you decide where to print your logo or design.
Design Tips: There are other things you can do to reduce the overall print area without necessarily changing the size of the print. Let’s look at some examples to illustrate the point.
Pro Tip: If you print your logo too large, people won’t wear it as much– nobody wants to be a walking billboard (unless they are a true die-hard fan). Keep your branding modest or subtle and choose a high-quality T-shirt to maximize the chances it will be worn around town with pride.
Let's dive into the details of the print locations!
1. Left Chest
The classic, and the go-to location for your logo when you’re providing shirts for employees, or staff for an event, or anything really.
The size is tasteful; typically 3” to 4” wide, and around 3″ down from the collar. Placement can adjust to correspond with the size of the shirt, so it always looks right. On the left.
One of the trade-offs for this location is image detail. You want to avoid designs with a lot of detail because people won’t be able to see them. So keep it simple.
We can advise you on this, and simplify your logo if needed. Sometimes with no additional fee.
This shouldn’t be confused with Right Chest, although it often is. To be clear, the left refers to your left– when you’re wearing it. Right Chest is fine if you prefer that, but it’s not a standard.
Pro tip: Pair it with a Full Back print for the classic combo: a simple brand logo on the Left Chest, and put the more detailed, colorful, or elaborate artwork for the back. The Left Chest location is back in style, so you can look both professional and trendy.
2. Center Chest
Another classic location, and it’s exactly where you would expect it to be: in the center, on the chest.
This is a moderately sized print, so it’s almost always fully visible, even if someone is wearing a jacket, hoodie, or open button-down shirt. Superman’s “S” is a Center Chest.
The size is typically larger than a Left Chest– but not quite as large as a Full Front.
The range is anywhere from 6” to 10” wide, so 8” would be average, and placement is around 4″ down from the collar. Make sure you specify what you want.
If you were planning for a standard front print, you have a choice between this location and a Full Front (see below). The range of garment sizes in your order could help decide; if they skew smaller, especially into youth sizes, go with Center Chest. If they skew larger, into the 3XL range, you may want to go with a Full Front.
Pro tip: If your garment sizes range all the way from smaller youth to adult 3XL, you may want to consider ordering two separate print sizes. This might cost a bit more, but your design will look great across all the different sizes.
3. Full Front
We now arrive at what is probably the most common print location. When people say “front” they usually mean Full Front. The standard size for Full Front is 12”w x 14”h, and placement is around 3″ down from the collar.
For certain designs, this size can look very large. And if you’re getting screen printing, you can end up with a lot of ink on the shirt, which can result in a heavy print that isn’t breathable, also known as a “sweat patch”, for obvious reasons.
This is when you want to think about your print area. In other words, the surface area that your design will cover, similar to the square footage of a house. If your design isn’t very tall, you can feel free to print it wide. If it’s a tall design, you may want to reduce the overall size.
Pro tip: For promotional T-shirts that you’ll be giving away, if you print your logo too large, people won’t wear it as much– nobody wants to be a walking billboard (unless they are a true die-hard fan). Keep your branding modest or subtle and choose a high-quality T-shirt to maximize the chances it will be worn around town with pride.
4. Oversize Front
If you thought Full Front was big, Oversize Front is even bigger. As the name suggests, it’s over the size that should probably be printed on a T-shirt. But enough people like it and want it, so it makes the list.
An Oversize print is anything bigger than a standard-sized Full Front. Our normal maximum print size is 14” wide by 16” high, but in special cases, we can go larger. Placement typically starts higher than a normal-sized front, around 2″-3″ down from the collar.
Keep in mind, you may be restricted based on your garment size. For example, we cannot print 14″ wide on youth sizes, smaller ladies’ sizes, or tank tops, v-necks, etc. In that case, you would need to set up two different print sizes.
Some designs lend themselves better to Oversize print, and some designs should not be printed Oversize. The same principle I described for Full Front is going to apply here: you’ll want to consider the surface area the ink will be covering when selecting this size.
Pro tip: Print out your design at your full desired size using your home printer or office printer. You can “tile” the design (it should be one of the print options). Then tape the four pages together and place them on a T-shirt. This will show you exactly how big it is in real life.
5. Collar / Small Upper Back
This print location started out as an alternative, then became so popular it’s become a standard. Anyway, it’s a great place to put a logo and that’s usually what gets printed here.
This is sometimes referred to as the “Yoke” which comes from those old-style cowboy shirts with the panel on the upper back. We think Back Collar is a little more to the point.
The average size is smaller than a Left Chest, typically 2” to 3” wide, so keep the design simple. Placement is about 1” from the edge of the collar.
We have seen logos and designs as small as 1″ work in this location. You may have noticed this print location while waiting in line behind someone– it’s right at eye level so it doesn’t need to be large.
You can also use this size for the small area on racerback tank tops, so it’s perfect for an order that includes those. The same design can be printed on the Sleeve or Left Chest because it’s around the same size.
Pro tip: You can have a Full Back and a Back Collar at the same time, while only paying for a single back print. Set up the artwork so there is a space between the two designs (around 2 or 3 inches), and our print team will make the print placement high (near the collar). The rest of the design will end up where a normal Full Back would be.
6. Upper Back
This print location could just be called “Back” but the important thing here is that the placement is up across the shoulder blades.
This is typically the location where you will see the bold words “SECURITY” or “EVENT STAFF” or perhaps the hashtag of the moment.
The size is usually 12” to 14″ wide to make sure people can read it from across the crowd. If your design is just a word, don’t worry about specifying Upper Back– we’ll know, and position it accordingly, around 4″ down from the collar.
Occasionally we have customers that want this printed across the bottom of the shirt (or butt area). It’s an option for promotional tees. While this area does tend to draw the eye, it doesn’t have near the visibility as the Upper Back area.
Pro tip: If your design is at the maximum width and the type still doesn’t look big enough for you, consider using a taller font (rather than stretching the font to be taller, which distorts it and makes it less legible). Look for any font with “Bold Extra Compressed” in the title, or a font that is naturally tall, such as “Impact”.
7. Full Back
The Full Back is a classic and the second-most-popular print location after the Full Front. But it’s printed slightly lower and usually larger.
Usually, the standard print size of 12” wide by 14” high is plenty big enough, but we can go up to 14.5” wide by 16.5” high if required– and if the garments aren’t too small.
This print location rarely exists on its own. It’s usually complemented by a print on the front, sleeves, or all of the above.
For a classic combo, the Full Back pairs best with a Left Chest. You could say it’s the Big Dipper to the Left Chest’s Little Dipper. If you were looking for an astronomical analogy.
When you want an extra-large print, the Full Back should be your first choice. You can get away with a bigger image, as it makes a much better billboard than the front.
It’s also the place to put your most colorful and elaborate design. Save the simplified, single-color prints for the Left Chest and Sleeves.
Pro tip: If you’re making T-shirts for an event and have a bunch of sponsor logos to be printed on the back, sponsorship levels are often represented by tiers. The logos at the top of the shirt are larger and more prominent, representing the highest-tier sponsors, with the logos below that being smaller, and the ones below thart smaller still, and so on.
8. Sleeves
This list would not be complete without the Sleeve. This can vary, so make sure you describe what you want if it’s any different from standard.
Similar to the Left Chest, reserve this print location for more simplified artwork. And like the other locations, the size and placement should depend on your particular logo or design.
The Sleeve, in particular, looks best with a smaller print size. The standard is around 3” wide, but we can go as big as 4.5” wide (not recommended unless your logo is very wide), or as small as 1” wide.
Standard placement is about an inch from the hem. We have seen some great designs that are printed larger and up closer to the shoulder.
Pro tip: If you’re also printing a Left Chest on the same shirt, choose a Right Sleeve print to balance it out. If you’re also printing a Full Front or Center Chest, either sleeve will work. Bonus tip: An American flag on either sleeve should always have the stars facing towards the front.
Now that you’re a print location expert, are you ready to set up your design perfectly? Check out some of our most popular, high-quality T-shirts, and get started now! You can always save your design for later.